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Our unique position on the Polish MR market

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Half of all CATI and CAPI data collection in Poland is done using NIPO Software

For the 2007 Catalogue of the Polish Market Research Asscociation PTBRiO, we commissioned Polish advertising firm Ora to develop a new advertisement for NIPO Software.

Ora used some fresh data about Polish MR market and made some maths with that. It showed that in 2006, 55% (967,870) of the CATI respondents in Poland were interviewed with help of the NIPO Software products. When CAPI is concerned it was 58% and 484,371 respondents. (All the numbers excluding BAT). Altogether (including some CAWI interviews) it is 1,454,241 interviews. It shows the unique position of NIPO Software in this market.

In English the message literally states:
In 2006 innovatory solutions of Nipo Software were used to perform 1 454 241* interviews with respondents in Poland. It is more than 55% of all Polish CATI interviews and 58% CAPI interviews.

Our products constitute complete research system, which allows for conducting CATI, CAPI and CAWI researches. It also contain sophisticated analytical and reporting solutions. To know more about them enter www.niposoftware.com

*Calculations based on "2006 MR market in Poland" research performed by PTBRiO for ESOMAR.

 

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